Why Hello There Gorgerous Greens – Have I Got a Site For You!

Being green and taking care of our planet is the “hottest” thing in Vogue, Elle, and Loulou magazine (just to name a few!). Buying local and supporting your community is the best way to shop! Not only do you get amazing items, but you can feel good knowing you’re making eco-and ethical choices. If this is your shopping philosophy you’re sure to love Modavanti.com – who recently acquired Toronto-based shopping site, Ethical Ocean (of which, I personally, was a big fan.)!

Modavanti is looking to further the sustainable fashion movement, to meet the needs of a new generation of socially conscious consumers, who demand quality and style in their garments. The company has a three-pronged framework to live by – “environmentally friendly, ethical sourcing and social good.” With this much good and style, you can be sure to find some delightful items to add to your wardrobe.

Clothes that fit with your values.

Are you vegan, energy-conscious, only buy organic? Whatever your priorities are in life, Modavanti offers a brand for you.

Examples of labels to search by:

  1. Eco-Friendly: Clothes in this category aim to reduce their environmental impact by using earth-friendly materials such as bamboo, modal, tencel, and hemp. These brands also use earth-friendly practices in their production. Sounds good to me!
  2. Energy-Efficient: Did you know the fashion industry wastes 70 million gallons of water each year? Quite a crazy statistic! Clothing in this category aims to lower their energy and water usage while minimizing the pollution produced.
  3. Fairly-Traded: We’ve all heard about the poor working conditions in mega-retailers factories, and how unfairly their employees are treated. Clothing with this label are sourced from factories that meet fair-labour standards in developing countries including fair wages, safe working conditions, job training, and empowerment for workers.
  4. Vegan: These products are made from materials not derived by any animal byproducts. It includes alternatives to fur, leather, and silk.

Other lovely labels include Handmade, USA Made, Organic, Recycled/Repurposed, and Vintage. Yahoo!

What your purchase does.

Modavanti gives back. When you purchase from their website, you not only look fabulous, you make a difference as well. 2% from every purchase is donated to important causes around the world including providing clean water to impoverished villages, empowering artisans in developing countries, and bringing fashion manufacturing back to the USA (…and while we’re at it, let’s bring it back to Canada please :)) . Each individual brand also has its own version of good, supporting different charities, and helping better the world in a unique way.

The Causes.


Check out this page for more information on the Modavanti brands.

Sold on the idea of looking good and doing good? Shipping to Canada is free with a $100 purchase and when you register for the site you will receive a $20 credit to use on your first purchase! While few of the brands are made in Canada (only Adan Ballou – for all your belting needs), the site is worth a visit for fresh, socially conscious clothing that won’t break the bank.

I’m personally lusting over:

Happy shopping readers!

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